CREATING CAPTURED CONSUMERS
What are consumer attitudes toward the cost of healthcare and what are their expectations for payment options to cover their cost of care? Here’s a look at recent findings from the ClearBalance® 3rd annual Healthcare Consumerism study.
Consumers Are Concerned About Health Costs
Consumer Perception &
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Create Captured Consumers
Loyalty strategies – like a zero-interest loan program – can help capture consumers, prevent network leakage and increase market share.
ClearBalance 3rd annual Healthcare Consumerism study
Even consumers with good insurance coverage
and a HSA need financing options.
to a HSA
have a HSA
balance of $3,000
What Patients Say About the ClearBalance Program
Data source: The ClearBalance 3rd annual Healthcare Consumerism study was conducted July 17-27, 2017. It garnered more than 4,000 responses with a 99 percent (+/- 2 percent) confidence rate.