CREATING CAPTURED CONSUMERS

What are consumer attitudes toward the cost of healthcare and what are their expectations for payment options to cover their cost of care? Here’s a look at recent findings from the ClearBalance® 3rd annual Healthcare Consumerism study.

Consumers Are Concerned About Health Costs

92% of consumers say that healthcare is an expense that requires financing of more than 12 months
81% say cost is a factor when selecting  a physician

32 of consumers will delay  care if a loan program  isn’t available


Consumer Perception &
Revenue Cycle

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Create Captured Consumers

Loyalty strategies – like a zero-interest loan program – can help capture consumers, prevent network leakage and increase market share.

Typical users: Female  Baby Boomer Married Educated Dependents
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ClearBalance 3rd annual Healthcare Consumerism study

90% would return to a healthcare facility that offers a loan program
88% would recommend the  healthcare provider to others

Even consumers with good insurance coverage
and a HSA need financing options.

74%

receive employer-
provided insurance

54%

annual deductible
of $1,000-$3,000

66%

contribute
to a HSA

46%

have a HSA
balance of $3,000


Keep Me Loyal


Rebecca - Patient
Bill - Patient
Hear Bill's Story

What Patients Say About the ClearBalance Program


Data source: The ClearBalance 3rd annual Healthcare Consumerism study was conducted July 17-27, 2017. It garnered more than 4,000 responses with a 99 percent (+/- 2 percent) confidence rate.